Dear Colleagues,

This year we are continuing our conference, which has been delayed last year due to the Covid-19 pandemic. The 25th of MMRA Marketing Congress will be held from 30 June to 2 July 2021 with the cooperation of Ankara University Faculty of Political Science and Marketing and Marketing Research Association (MMRA).

We have been witnessing that many academic meetings are being held virtually by the technological facilities during this period. All-around the world, several academic events such as conferences, congresses, and workshops are still being held virtually, and it is anticipated that the Covid-19 pandemic might continue. Therefore, as the MMRA And Congress Organizing Committee, we decided to organize the congress virtually and remotely.

This congress' theme is the Anatolian Approach in Marketing. Anatolia is one of the deepest-rooted lands where the Turkish people and different nations, cultures, languages, and religions have lived together for many years. Besides, throughout history, Anatolia has always been substantial geography for trading. In terms of shopping, trading, and marketing, this variety provided different practices to be emerged by the way of the different values of distinct cultures. This diversity has the ability to breathe new life into the dominant marketing approaches.

Possibly, the Covid-19 pandemic has many temporarily or permanent influences on human life. As well as health and medical research, many different disciplines have been researching the several effects of Covid-19. It is also noticed that there is a similar trend in marketing research. For this reason, it is thought that researching the pandemic’s effects on various factors such as consumers’ attitude and behaviours, businesses, environment, and the market is today’s one of the remarkable topics to the development of marketing theory and practice.

Undoubtedly, the previous Doctoral Colloquiums have helped PhD students. We have seen that by the exchange of ideas, many marketing academics who have different areas of expertise have contributed to the students’ dissertations in various aspects such as research model, research design, and theoretical background. To keep it up, in addition to the congress, we are continuing the Doctoral Colloquium, whose fourth was held on the last congress.

The announcements and explanations related to the different subjects like the congress program, the software to be used, and the sessions’ organizations will be made very soon. With the happiness and pride of organising the congress, we look forward to your precious papers and appreciate your contributions.

Yours sincerely

Prof. Dr. Alper Özer

Chair

MMRA Marketing Congresses Organizing Committee